To gain visibility on the Internet, and subsequently multiply its conversion rate, good referencing is essential. If SEO remains a must to boost its performance on the web, we talk less often about paid referencing. And yet, SEA is an equally interesting approach.
Do you work in the real estate sector and want to make your activities profitable through your online presence? Are you thinking of starting a Google Adwords campaign but since you don’t know much about it, you hesitate to take the plunge? Here is why you must embark on this great adventure!
Better visibility on the Internet
Real marketing lever for a company, referencing allows you to be in the line of sight of Internet users. The more visible you are, the more likely you are to generate leads. In the same way as an online store, online real estate agencies sell their services to Internet users. To make sales, you have to be perfectly visible, otherwise it would be pointless.
Google Adwords is a process that allows you to place your site on the first page of Google, through sponsored ads. By appearing at the top of the list, you capture the attention of Internet users, knowing that they are often in a hurry. Thus, it is common for an Internet user to only be interested in the first page of search engine results.
Knowing that sponsored advertisements are the main source of engine revenue, you will need to plan an AdWords real estate budget . Do you want to know more about how to determine the Google budget for real estate agency to plan? Click here for more info .
Take advantage of flexible pricing accessible to all
One of the big advantages of Google Adwords is that it is accessible to everyone. Whether you are a large real estate agency or a more modest one, your Adwords campaigns can be adapted to your budget.
As a reminder, paid referencing consists of buying keywords, the price of which is set according to supply and demand. The advertiser will have to design his ads, which will then be displayed on the pages of the chosen search engines.
The billing system can be established according to the objectives of the advertiser. This one can maybe by CPC (cost per click) or CPM (cost per 1000 impressions). The real estate cost per click assumes that the advertiser will have to pay each time a user clicks on his ad. This process is suitable for agencies that aim to convert their prospects and thus achieve more sales quickly. The CPM on the other hand is based on a flat rate payment. More simply, the advertiser buys, at a price fixed by his advertising partner, 1000 advertisements which will appear on both sides on the web.
Generate qualified traffic
One thing is certain, Google is the most used search engine in the world. This location makes it the ideal place to reach as many prospects as possible and thus grow your business.
It is worth noting that to make a profit, you have to address an audience concerned by your sector of activity. For that of real estate, it is a question of reaching a maximum of owners sellers or buyers. Google Ads for real estate agency allows you to perform very precise targeting based on many criteria. In addition, it offers the possibility of targeting by geographical area, by language and even by device used by the Internet user.
In addition, having a place of choice in the search engines grants a certain notoriety which promotes the confidence of Internet users. Thanks to Google Adwords, you increase your chances of attracting buyers looking for properties in your area. It is also a good way to convince sellers to entrust you with their real estate projects.
Take advantage of powerful statistical tools
Very practical, Google Adwords gives you access to many tools allowing you to analyze the return on investment of your campaign. This way, it will be easier for you to readjust it according to your needs. Also, you can modify your budget at any time if you deem it necessary in order to optimize your performance.
Finally, you will be entitled to many indicators that will help you identify the success of your advertising campaign. You will be able to consult the average cost per click, the conversion rate, the distribution frequency or the cost per acquisition.
In short, Google Adwords campaigns deliver almost instant results. The real estate sector is currently booming, and the players are vying for the leading position. Using Google Adwords means ensuring optimal visibility on the world leader in search engines. The tools presented by this advertising network are also part of its greatest strength.